“Spring Sanchez is an incredibly talented individual who has a solid grasp of internet technologies and programming as well as a keen business sense that enables her to put together very effective internet marketing initiatives. Through her efforts we have been able to experience continuous and significant lead generation. Spring’s enthusiastic, professional work ethic makes her a valuable member of our marketing organization. She continues to be a solid team player who is always interested in discovering new marketing ideas to drive business development.”
I build demand engines for cybersecurity companies.
Multichannel, multitouch programs across ABM, paid social, paid media, digital and field events, and SDR enablement, tied to pipeline through a real partnership with sales.
Every number is from a program I owned. See all eight results and where they came from.
How I build pipeline
A past manager put it best: hand me a problem and I'll come back with a dozen things to try.
Build it, then scale it
I build multichannel, intent-driven demand engines from scratch and scale them globally into repeatable programs across ABM, paid social (OpenAI, Reddit, LinkedIn, Facebook, Instagram), paid media, digital and field events, and SDR enablement.
Find the real blocker
When a funnel stalls, I find what is actually stuck and fix it: a journey that starts with a postcard and cuts time to opportunity from 90 days to two weeks, or a misattribution where 82% of reported conversions were page views, not form submits.
AI-first execution
I engineer Claude-powered agents and workflows that compress multi-week campaign builds into days: a skill that turns brand guidelines into on-brand ad creative, and a prompt chain that automates weekly paid-media reporting.
Three case studies
The problem, what I did about it, and what changed.
$19.4M in pipeline in one fiscal year
Two specialty product lines, 35+ sales leaders, a $2M budget and a crowded zero trust market. Full-funnel campaigns, SDR kits, and weekly sales updates, plus $8M in Stage 3 support.
Zscaler From zeroBuilding demand gen from a standing start
First marketer in seat at an OT security startup. Paid, events, webinars, newsletters, and a video academy. MQLs up 4x in a quarter, $4.3M+ pipeline in six months.
Airgap Networks 1 → 10Rebuilding paid search in two weeks
An inherited program with five lifetime conversions became 6 campaigns, 23 ad groups, and 48 pain-point ads. Form submissions went from 1 to 10 in 30 days and cost per lead fell 59%.
SynackSelected work
Paid social, direct mail, nurture, landing pages, and field events. Select any sample to see it full size.
What people say
From the people I've reported to, worked beside, and led.
“I worked with Spring at Airgap. When she came aboard she looked at how we were doing our marketing and where we were spending most of our time and presented some new ideas which were fantastic. Then once she took charge of Demand Generation I saw a big increase in real leads with solid potential and pipeline growth and closed business. I’d highly recommend Spring to any company!”
“Spring is an ROI driven marketer. She challenges me on the media side to provide quantitative results. She is a hard working employee of Performance Technologies. We consider our business dealings with her and Performance Technologies more than a client and company based relationship, but a partnership where we team together to attain mutually agreed upon goal. She is valuable asset to our partnership.”
“Spring is an incredibly hard-working marketing leader. She came into our team and learned our product and value proposition like an absolute sponge. Spring leveraged AI and other automated processes to speed up content creation, multi-channel campaign execution, and other disciplines such as graphic design and field event management. She is also an excellent culture builder, leading our internal meetings in a collaborative and fun way. She is an asset to any team!”
“Throughout my tenure working closely with Spring, I have been consistently impressed by her strategic vision, innovative thinking, and unwavering dedication to achieving results. Under Spring's guidance, our marketing efforts have not only met but exceeded expectations, resulting in significant growth and success for our organization. Beyond her professional expertise, Spring is a pleasure to work with on a personal level. She possess excellent communication skills, a positive attitude, and a genuine concern for the well-being and development of her team members.”
Where I've done it
- SynackSenior Manager, Demand and Growth2026
- ZscalerSenior Global Campaigns Manager2024 – 2026
- Airgap NetworksHead of Growth Marketing2022 – 2024
- CEIPALDirector of Digital Marketing and Lead Generation2021 – 2022
- Springtime MarketingFounder and Director of Digital Marketing2009 – 2021
- Boston Financial Data ServicesMarketing ExecutiveEarlier
- Performance TechnologiesDigital Marketing DirectorEarlier
- Gartner GroupMarketing ManagerEarlier
- Ultimate CookieDirector of MarketingEarlier
Hiring for demand gen?
I'm looking for a senior demand generation or growth role at a cybersecurity company, remote or in New York.